Launches Cycling Category

March 1999

LiveToPlay, Inc. (LiveToPlay.com) the leading online outdoor sports auction, today announced the launch of a new cycling category. The category will feature complete bicycles, components, accessories, and cycling specific apparel. The addition of this category adds yet another area in which LiveToPlay customers can save money on top quality new outdoor sports equipment.

“Our customers are true outdoor sports enthusiasts, who love to get out and play in many different ways. They’ve been asking for a mountain bike category from the outset.” said Co-Founder Jon Morse. “We know it gets expensive buying gear for each and every sport one wants to participate in. So adding the mountain bike category allows our customers the ability to stretch their fun money even further.”

LiveToPlay sources closeout product directly from manufacturers and retail stores, then offers the product up for auction. Not only does the consumer benefit by receiving a great deal on a new piece of equipment, but the manufacturers benefit as well. “We are here to help out the entire supply chain, from the manufacturers through to the consumer,” states Morse. “Retail shops through to manufacturers have enjoyed working with us to date.”

LiveToPlay.com is the leading online outdoor sports auction, offering consumers the ability to win new outdoor equipment, in a fun and interactive auction. In addition to the mountain bike category, savings can be found in camping, climbing, inline skating, skiing, snowboarding, eyewear, and apparel categories. Similar to online computer and consumer electronic auctions such as Onsale (onsale.com), uBid (uBid.com), and SurplusAuction (surplusauction.com), LiveToPlay provides consumers the chance to bid on new merchandise in a real-time auction format.