Columbia Sportswear Hits The Road Again With Popular MTV Docu-Drama

 January 19, 1999

Oregon-based outerwear manufacturer Columbia Sportswear Company® announced its continued role as the sole apparel supplier to Music Television’s highly-rated docu-drama “Road Rules.” “Road Rules”, which debuted its seventh season last night, January 18, follows the unusual adventures of six strangers who travel the exotic landscape of Latin America in search of their final destination guided only by a set of clues.

As sole apparel supplier for the fourth consecutive year, Columbia Sportswear will outfit the entire cast and crew in products from several of its performance apparel collections including outerwear and GRT (Gear for Rugged Training, Trekking and Traveling), along with a variety of footwear and accessories.

“The high level of energetic programming at MTV has provided an ideal vehicle for us to expose some great products to its core audience,” said Thomas Miller, Columbia’s promotions manager. “Our performance GRT apparel and footwear is designed for adventure travel and trekking in varied terrain and climates, so we felt it was the perfect fit for their adventures in Latin America.”

Look for the cast to be wearing moisture management Omni-Dry™ t-shirts and tanks, colorful fish print and camp shirts, and Columbia’s waterproof/breathable Hunstein Parka™. The cast will don performance footwear designed for multiple-activities and outdoor cross-training including the Lava Sport Sandal™, the amphibious Rogue Hydrotrainer™, and the Woodpath Mid™ and Brightwood Boots.

Established in 1938 in Portland, Oregon, Columbia Sportswear Company® is a global leader in the design, manufacture, marketing and distribution of active outdoor apparel and footwear. As one of the largest outerwear manufacturers in the world and the leading seller of skiwear in the United States, the Company has developed an international reputation by expanding its product line, emphasizing quality, performance, functionality and value. To learn more about Columbia Sportswear, please visit the Company’s web site at www.columbia.com.