January 1999

TriplePointĘ is a scientific definition: It describes the exact point at which a substance exists in three states-- as a liquid, as a gas, and as a solid. In the case of water, this is rain, vapor, and ice--conditions often seen at the same time in the mountains.

TriplePoint is the advanced waterproof-breathable coating formula that best protects you, and keeps you comfortable, against wind, rain, and snow. Setting the new standard in waterproof-breathable technology, Lowe Alpineķs TriplePoint Ceramic is used for high specification technical apparel, while TriplePoint is designed for all-purpose outdoor garments for use by anyone, anywhere, anytime, for any duration.,p>

"Clarifying our technical message, making it easier for the consumer to understand, is our prime focus this year," says Lowe Alpine sales and marketing VP, Frank Hugelmeyer. "Consumers have put up with, even sought, information overload on technical apparel for the past several years, but that trend is reversing. Time is the most valued commodity in our busy lives today, so consumers are looking for simple solutions. Will it keep me warm, dry, and comfortable? TriplePoint is an easy concept to grasp and proves that Lowe offers the best performance outerwear at the best price."

For more information on TriplePoint and TriplePoint Ceramic, see page 4 of the Lowe Alpine Technical Workbook; or, media can call 303-530-1205; retailers call 303-465-3706; consumers call 303-465-0522, or log on to the website at www.lowealpine.com